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Wikipedia describes "Lead Generation".

Lead generation is a marketing term that refers to the manufacture of connections between well-matched consumers and target corporate vendors. Lead Generation is frequently seen in the financial world. This would manifest itself as companies calling up on behalf of banks and loan institutions, gaining a commission on the leads they generate (pay-per-lead) or the sales made (pay-per sale) or a combination thereof.

Lead generation is largely a rendezvous problem where there is a set of well-matched candidates for product purchase within a larger set of poorly matched candidates. Various methods are used to try to identify the well-matched candidates which are also called sales leads.

There are several methods used in marketing lead generation:

* Advertising
* Trade Shows
* Publicity and Public Relations
* Product Literature
* Spam (dubiously)

Each of these involves two primary rendezvous strategies: broadcast and concentration. More...

Lead Generation Services

Are you still wasting time making "cold calls"? Allow us to bring the interested prospects to you, you concentrate on closing the sale!

With over 50 years combined marketing experience, our staff understands the unique challenges companies face in generating interested and qualified sales leads. Through our proprietary internal and external networks, we will attract the right clients that are elligible for your products using the advertising tactics that are uniquely designed for your company's special needs. Through stringent quality control and ConsumerNexus' Lead Delivery Technology, we'll help you to turn those leads into real opportunities, closed sales, and keep the process going to generate a predictable lead-flow.

What type of lead best suits your company's needs? ConsumeNexus currently offers the following:

Fresh, real-time, Internet and opt-in email generated sales leads (see below)
High quality telemarketed sales leads (click for more info)

About Our Internet and Opt-in Email Sales Leads

Our sales leads are generated in real-time on the Internet.
You'll Receive many of your leads within minutes of when the consumer submits the form.
Leads are passed through our quality control center before delivery to ensure the highest quality possible.
Our network represents numerous landing pages and hundreds of creatives.
Opt-in Email, Search Engines, Banner Ads, Print Media, Contextual Marketing and more.
Only publishers with impeccable reputations, that guarantee Can-Spam compliance, are invited into our network.
You get results within hours, not weeks or months like other types of advertising.

View a Sample Mortgage Lead (PDF)
View a Sample Mortgage Lead (MS Excel)

Please contact us for more complete information and to discuss your project's needs.